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UK Athletics

Eight Lanes on... Spikes Magazine and website

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Each E-Inspire, we focus on giving you a quick and painless guide on any subject matter in athletics in eight easy-to-digest points.


Spikes is a major new drive to promote athletics globally with a cutting edge magazine and interactive global website: Spikes magazine and www.spikesmag.com


Recipe for success? Take a serving of UK Athletics and the IAAF, stir in a superb magazine with great visuals, some fun and interesting editorial. Garnish with an interactive website and there you have a great opportunity to grab a new young fan base for the sport of athletics.


Webbed feat The website contains a wealth of footage – including world records and inspiring clips of athlete heroes in action. You can read athlete blogs form some of the top names in the sport . You can also see clips of some very odd athletics-related content e.g. an under water pole-vault – Carl Lewis’s pop video – the mind boggles.


Yelena Isinbayeva
Isinbayeva - obviously being on the Spikes front cover inspired her to another world record...

Expertly put The content is devised with the input of coaches and athletes –- and not just any old coaches and athletes - visit the get involved section on the Spikes website and get endurance advice from Commonwealth champion Rob Denmark, and multi events advice from Greg Richards – coach to 2000 Olympic champion Erki Nool and former GB decathlete Dean Macey.


Crystal Ball Does it know something we don’t? The first issue which launched early July contained a cover story on Yelena Isinbayeva aiming for more World records, and an mini feature on Dean Macey as an Operation board game.


Pick of the pops E-Inspire’s favourite features from the first issue include: ‘Team Sotherton’ a look at the 14-strong support team in place around Olympic bronze medallist Kelly Sotherton; a close look at the technical wizardry of David Weir’s racing wheelchair, and instructions on how to do “the Blanka Vlasic” the dance created by and named after the World High jump champion.


Baddeley, Lancashire and Farah
Inspired - the sport is Baddeley in need of icons

Local knowledge Spikes has been devised so that the magazine and website combines a mixture of content appropriate for each nation – there could eventually be a version of Spikes in athletics loving nations across the globe. As Wilson Kipketer World Record Holder and three times World Champion says: “Young people need heroes to inspire them, no matter where they, whether here in the UK, in Denmark where I live or in Kenya where I was born.  SPIKES will help promote our sport at a time when there is so much competition for young people’s attention.  What’s particularly exciting about SPIKES is that it can be tailored to appeal to different countries as well as promote the global stars of our sport, no matter where they come from.”  


Running Commentary Andy Baddeley, the UK’s leading 1500m runner: “Seb Coe, Steve Ovett and Steve Cram were the legends that I looked up to and, because of their success, were the inspiration that first got me interested in athletics.  Creating heroes and icons is what our sport needs to continue to grow and I’m really excited by what I’ve seen of SPIKES, and the way it’s using the web to inspire and attract a whole new audience to our sport.  It’s a great time for athletics in the UK as we head towards 2012 and the timing of SPIKES could not be better.”     


And finally... Te get hold of your very own copy of Spikes magazine – make sure you register on the www.spikesmag.com website