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british athletics announce partnership with mg motor

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16/01/2014

British Athletics has today announced a new partnership with MG Motor confirmed as the Official Automotive Partner in a deal set to support the sport in the approach to the 2016 Rio Games and the 2017 London IAAF and IPC World Championships.

The iconic British brand, designed and engineered at the 69 acre site at Longbridge, Birmingham will, as part of the deal, provide a fleet of cars in support of the World Class Performance programme.

British Athletics CEO Niels de Vos welcomed the manufacturer to the number one Olympic and Paralympic sport, in a lucrative deal that follows on from a number of recent commercial announcements:

“We are thrilled and excited to be able to announce this partnership. MG is an iconic British brand representing innovation, speed and performance and therefore is the perfect fit for British Athletics in one of the most exciting times for the sport.”

The announcement follows record breaking global sales for MG in 2013, with sales increasing significantly in the UK since the launch of the MG3 supermini in September last year.