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UK Athletics

New Corporate Identity for Athletics Governing Body

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Athletics in Northern Ireland Logo

17 December 2007



The Northern Ireland Athletic Federation unveiled its new rebranded identity this week. The governing body will now be called ATHLETICS NORTHERN IRELAND following a recent modernisation process.


In looking to the future, they have also changed the look of their current logo, which has been in place for 10 years, to a more modern and updated version. The logo presents a bolder image that is easily identifiable, professional and in line with contemporaries. The governing body in Northern Ireland recognised that with athletics high on the agenda over the next four years in the run up to the 2012 Olympics in London, it needed to reinforce its brand to stand out in a very busy marketplace.


Clare McCoy, Marketing & Communications Officer for Athletics Northern Ireland, is responsible for monitoring the implementation of the new visual identity.


“Athletics Northern Ireland is looking to the future and taking positive steps to move in the right direction in becoming more contemporary and consumer friendly.”


The re-branding will be launched in December 2007 and will include strategies within a unified marketing plan that will effectively set the goals, ambitions and future objectives to enhance Athletics Northern Ireland’s position in the sporting world. This re-branding effort will be highlighted in 2008 on all communication materials and the new logo will be used in all facets of marketing and communications including TV and print advertising, signage etc.


The company moved over to Limited status last year and this is the first of many steps in their modernisation process. Athletics Northern Ireland have also recently upgraded their website and are offering athletes the opportunity to enter online for key events such as the Belfast International at Stormont and the Irish Indoors at the Odyssey Arena.


For further information visit Athletics Northern Ireland.