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Alfa UKA Race Simulator heads to Birmingham

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UKA Simulator

22 June 2010 

Athletics fans will be invited to test their skills and speed around a race track of a different kind this week, when Alfa Romeo (Official Car Supplier to UK Athletics) brings its bespoke ‘UKA Alfa Race Simulator’ to the Aviva European Trials & UK Championships, in Birmingham on Friday.

As the UKA outdoor season gets underway at the Alexander Stadium, visitors will be given the chance to sit behind the wheel of a specially adapted Alfa Spider, installed with an exisitng race simulator around Silverstone race track - home of the British Grand Prix.  The racing simulator will be located on the Alfa stand in the event village, in Birmingham and will also be on display at the Britsih Grand Prix in Gateshead, in July and the Aviva London Grand Prix, in August.

Brand Communications Manager at Alfa Romeo UK, Damien Dally commented, “Alfa Romeo celebrates its 100-year anniversary this year. We wanted to create something for the event village that linked our association with UK Athletics and reflected the fun, stylish and sporty attributes of the Alfa Romeo brand. As the athletes head to Birmingham for glory at the European trials this weekend, I’d like, on behalf of Alfa, to wish them every success in achieving their personal goals.”

Leading athletes from across the UK & NI will be battling it out on 25, 26 and 27 June at the Alexander Stadium, in a bid to be crowned UK Champions and to secure their place at the European Championships, which begin on 27 July, in Barcelona. Many of the athletes will be fresh from competing in the European Team Championships last weekend in Bergen, Norway, where Team GB finished in second place.

Last year Phillips Idowu and Jessica Ennis both translated Birmingham success into global gold. Triple jumper Idowu took the national title followed by gold at the World Championships, in Berlin, whilst Ennis won both the high jump and hurdles titles at the UK trials before going on to be crowned heptathlon World Champion in August.