06 May 2010

UKA has today launched its official Facebook page where followers of the nation’s greatest Olympic and Paralympic sport will be able to follow the latest news, videos, photo galleries and blogs.

Fans will be able to engage with all the exciting news, blogs and videos from some of the world’s best athletes as 2012 draws ever closer.

The page will complement UKA’s Twitter feed which keeps fans up-to-date with all the news as well as behind-the-scenes updates from events.

All the videos will also be uploaded to the UKA TV YouTube channel where fans will be able to browse through them as well as watch our constantly-updated bank of YouTube clips.

Spot prizes in the form of major event tickets will be handed out and fans will be able to join in with campaigns and competitions which will go on throughout the season in the run up to the finale at the Aviva London Grand Prix Diamond League meeting.

The launch is part of UKA’s ongoing commitment to promoting athletics to a 21st century audience, making engaging, authentic content available on every media platform possible.

UKA’s Head of Marketing and Communications Claire Furlong said “Social Media is fast becoming the main way for many sports and brands to communicate and as the number one Olympic and Paralympic sport we are continually striving to lead the way in how we raise the profile of the sport.

“The communications landscape has altered so much in just a few years and we need to ensure we are engaging our audience with methods that are relevant in the 21st Century.

“Launching our Facebook site and rejuvenating our Twitter and YouTube pages is just the first step in engaging with our audience via these channels. We are developing our strategy and will continue to look at new platforms in order to help increase the profile of athletics in the approach to 2012.”

To connect with us and get all the latest updates, visit the page at http://www.facebook.com/UKAofficial and click on the “Like” button.