The Commercial Directorate is responsible for the following key areas:

  • To lead and deliver the commercial asset of UK Athletics, driving up the value of the organisation.
  • To develop and implement a commercial strategy to achieve UK Athletics future aspirations and drive revenue.
  • To create long lasting partnerships with attractive brands, broadcasters, and agencies to ensure the continuation of existing business and the generation of new business opportunities.
  • To be accountable for the delivery of revenue and cash collection targets for both existing and new commercial agreements.

For further information on the Commercial Directorate, click on the following links:

You can make any enquiries regarding the Commercial Directorate, by sending an enquiry to the relevant below email address: