30th January 2009

New Partnership For UKA

30 January 2009

This weekend’s first indoor event of the 2009 UK athletics season witnesses the launch of a new partnership between UKA, the national governing body for athletics, and Lucozade Sport, the leaders in safe sports nutrition, offering a range of safe and effective sports nutrition products to elite athletes performing at the highest level.

Lucozade Sport, the first official sports nutrition supplier to UKA, will supply an extensive range of contaminant-tested sports nutrition products and support services to athletes at leading international events, High Performance Athletics Centres (HiPACs), and throughout the network of Clubs in the UK. The support will play an integral role in the preparation, performance and recovery of all athletes from training sessions and competitions.

UKA identified the need to address the nutritional and contamination concerns of elite athletes, and actively sought a credible sports nutrition partner. Lucozade Sport is uniquely placed to actively address these issues due to their heritage in sporting performance and ability to ensure peace of mind among athletes through the provision of high quality sports nutrition products that are tested by an independent laboratory for contaminants prohibited by the World Anti-Doping Agency (WADA).

Niels de Vos, UKA Chief Executive said, “We are delighted to have joined forces with a brand as recognisable, reputable and reliable as Lucozade Sport. We are sure that athletes at all levels of our sport, be they elite sprinters trying to break 10 seconds for 100m or regular club runners trying to break 40 minutes for 10k, will find Lucozade Sport’s high-quality products can play a significant part in helping them reach their goals. We look forward to a long and successful partnership.”

The long-term partnership will run for an initial four year period, up to and past the London 2012 Olympics. The team of sports scientists at Lucozade Sport will work closely with the athletes and the UKA performance team to provide sports science education to each of the UK’s HiPACs as well as key events in the athletics calendar, including the six UK Athletics Major Events. In addition, athletes of all abilities will benefit from education and support offered to clubs throughout the extensive club and membership network in the UK.

Commenting on the relationship, Nick Morgan, head of sport science at Lucozade Sport states, “Optimum nutrition and hydration are vital for athletes to perform at their peak, and we look forward to working with UKA to help improve the performance of all athletes. From jumping to throwing, sprinting to endurance running, our partnership will enable us to meet the performance needs of a range of disciplines for athletes at all levels, by helping them recognise the importance of a complete nutrition strategy.”

To find out more about Lucozade Sport products, visit www.lucozadeshop.com. To learn more about the impact of sports nutrition on your performance, visit www.lucozade.com/sport.

Did you know that Lucozade Sport…?

·        Lucozade Sport works closely with elite athletes and sports associations to increase its knowledge of the impact of nutrition and hydration on sporting performance. This knowledge has been applied in the development of an outstanding range of products that benefits both elite athletes and the exercising public.

·        Lucozade Sport is official sports nutrition supplier to several leading sporting partners including: Amateur Rowing Association (ARA), Association of Tennis Professionals (ATP), British Canoe Union (BCU), British Judo Association (BJA), British Universities & Colleges Sport (BUCS), English Institute of Sport (EIS), England Netball, GB Hockey, Lawn Tennis Association (LTA)