5th September 2013
Nike To Partner British Athletics To 2020
5 September 2013
British Athletics today announced that Nike will become their official sportswear partner in a seven year deal through to the end of 2020.
UK Athletics Chief Executive Niels de Vos, who secured the deal said:
"We are thrilled to announce this new deal with Nike – the scale and length of their commitment is significant and demonstrates their confidence in the future of British Athletics.
"Nike will be a superb marketing partner across British Athletics and they have some very exciting plans to be announced in the near future."
The deal will see Nike become an official partner of the governing body and of the British Athletics team. It covers all GB & NI teams outside of the Olympic and Paralympic Games – including the 2017 IAAF and IPC World Championships set to be staged in London.
This is the second long term deal announced in the last 6 weeks following on from the July announcement of the BBC broadcasting commitment through to 2020. The partnership commences 01 January 2014.