29 June 2009

UKA and runbritain are delighted to announce the provision of the cheapest online entry system in the market which is freely available to all road race organisers who take out a UKA Road Running or Multi-Terrain Race Licence.

In a move certain to be met with warm approval from organisers and runners alike, this is the latest in a number of initiatives which the road running arm of UK Athletics has launched in recent months.

These initiatives include the launch of a world class website www.realbuzzrunbritain.com which is the official website for road running within the UK, a Race Directors Portal which is full of crucial information for race organisers, a long awaited online licensing function which has modernised the licensing process and the virtual club which was created a means of attracting and engaging the large pool of unattached runners (currently outside the sport) and encouraging their participation in road running and ultimately steering them towards club membership. 

Geoff Wightman, the chairman of runbritain said:

“The launch of what in reality is a free online entries system to race organisers is something we have been working on for some time and is one of a number of core aims the group want to achieve.”

“This service, developed by our title sponsors realbuzz.com, means that all race organisers, big and small, will have a simple process to modernise their races and subsequently be left with more money to organise their events.”

“Our market research tell us that organisers are currently paying approximately £2 per entry whereas using the average race entry of £15, organisers will now just be faced with a cost of under 65p which, when multiplied by thousands will mean a lot more money being left in their hands”

In order to demonstrate how to use this and the online licensing tools and to get feedback from race organisers and county license officers from around the country, Pierce O’Callaghan the Business Manager of runbritain and John Temperton the manager of Athletics Services in UKA are inviting interested parties to a road show at the following three venues:

Leeds on Wednesday July 15 (North of England offices)

London on Thursday July 23 (London Marathon House)

Birmingham on Wednesday July 29 (UKA Head Office)

Anybody interested in attending any of these workshops is requested to register their interest with Pierce O’Callaghan on pocallaghan@uka.org.uk