12th September 2025

UK ATHLETICS ANNOUNCES NEW PARTNERSHIP WITH THE IVY COLLECTION

UK Athletics has today announced a new partnership with iconic restaurant The Ivy Collection, which joins as the Official Hospitality Partner of UK Athletics and British Athletics.

The multi-year agreement will see The Ivy Collection restaurants provide hospitality support across a range of UK Athletics events and activations, including private dining experiences and promotional opportunities throughout the season. The brand will also benefit from extensive visibility across UKA’s digital platforms, fan communications and event channels.

This exclusive hospitality category partnership marks an exciting step in UKA’s commercial strategy, aligning the sport with a brand renowned for premium experiences and outstanding service.

Jack Buckner, CEO of UK Athletics, said:

“We are thrilled to welcome The Ivy as our Official Hospitality Partner. The brand is synonymous with quality, creativity and unforgettable experiences — values that resonate strongly with our ambitions for the sport. We look forward to working closely together to elevate the hospitality offering across our events and engage audiences in new and inspiring ways.”

Laura Mills, Managing Director at The Ivy Collection, said:

“Since 1917, The Ivy has stood as a symbol of dining excellence. In proud partnership with UK Athletics, we now extend that legacy beyond our iconic restaurants to champion homegrown talent on the world stage. United by a shared dedication to craft, quality, and performance, The Ivy Collection and UK Athletics come together to celebrate and champion excellence – nationally and globally.”

The partnership will also include athlete appearances, VIP ticketing and photography opportunities, as well as joint digital content and fan promotions throughout the year.

UK Athletics continues to grow a strong portfolio of partners aligned with the values and energy of the sport, and The Ivy joins a growing list of respected brands supporting athletics on the road to Birmingham 2026 and beyond.

The Ivy Collection invites guests to experience its exquisite food and exceptional service and book a table here.