Athletic Ventures is pleased to announce Vita Coco as the Official Hydration Partner for the Novuna UK Athletics Championships, taking place at Birmingham’s Alexander Stadium this weekend 2–3 August 2025.

As the world’s leading coconut water brand, Vita Coco will provide hydration for officials and volunteers, as well as fan sampling opportunities on-site across the weekend. The brand will also feature prominently via trackside advertising during the event, which will be broadcast on BBC Sport’s digital channels.

This latest agreement follows the recently announced headline partnership with Novuna and a renewed broadcast deal with the BBC, continuing a run of excellent commercial news for the sport in the build-up to a pivotal summer for British athletes.

The new partnership with Vita Coco builds on the brand’s growing investment in athletics, including its current collaboration with Zharnel Hughes, Britain’s fastest man, who continues to “Refresh Like An Athlete” this summer.

The Championships will see the nation’s top athletes compete for British titles and selection to the Novuna GB & NI team for the World Athletics Championships in Tokyo this September. There will also be a number of key para athletes continuing their final preparations ahead of their World Championship in Delhi in October

Jack Buckner UK Athletics CEO said:

“We’re delighted to welcome Vita Coco on board as the Official Hydration Partner for the Novuna UK Athletics Championships. It is brilliant to partner with a world-leading brand for these Championships. With the event also acting as the qualification trials for athletes ahead of the World Athletics Championships taking place in Tokyo this September, we know it is going to be an exciting weekend ahead both on and off the track.”

Tim Rees, Managing Director, Vita Coco EMEA, said:

“We are thrilled to announce our partnership with British Athletics as Official Hydration Partner for the Novuna UK Athletics Championships – a testament to our commitment to supporting top-tier athletic performance and promoting a healthy lifestyle.

“At Vita Coco, we believe in the power of coconuts, and there is no better platform to showcase this than through our collaboration with some of the UK’s finest athletes competing in Birmingham this weekend. Together, we aim to fuel greatness, both on and off the track, and inspire everyone to Refresh Like An Athlete.”

The partnership was secured by Athletic Ventures, the commercial rights partner to UK Athletics.

Tickets for the Novuna UK Athletics Championships are available here.